Product asssortment
Visual merchandising display
Designed color sheets for all products: Pantone callouts and material finishes. Prepared decos and paint details. Launched a color book which increased efficiency. Conceptualized new brands and created variants.
Reviewed incoming samples to provide factories with detailed notes for revisions.
Designed custom packaging with feedback from licensor. Product shown was the best selling toy for its category at Walmart.
Packaging layout
Concept for a dart shooter
Custom accessory for stylized Hot Wheels